Features that buyers have come to expect

duda • March 28, 2022

There are so many good reasons to communicate with site visitors.

Tell them about sales and new products or update them with tips and information.


Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors.

Writing a blog post is easy once you get the hang of it.

Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.



Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

The Ultimate Guide to Buying a Beach Home

By Nikki Johnson-Pyle, REALTOR® • March 31, 2025
Buying a beach home is a dream for many! Waking up to the sound of waves, enjoying breathtaking ocean views, and having the perfect getaway just steps from the shore. However, purchasing a beachfront property requires careful consideration beyond just location and aesthetics. Here’s what you need to know before investing in your own slice of paradise.

6 Unexpected Costs of Buying a Short-Term Rental

By Nikki Johnson-Pyle, REALTOR® • March 31, 2025
As short term rental properties continue to grow in popularity, most people are excited to invest in the first house they find. While this can work out wonderfully for some, most investors get stuck with an extra mortgage that they were hoping would pay for itself. For simplicity's sake, let’s define a short term rental as anything that’s rented out for less than 30 days. My husband and I currently own a vacation property in the Outer Banks , recently sold one of our past rental properties, and I regularly help my clients navigate this same process. So clearly, I’m your girl to help you buy or sell your short term rental in Hampton Roads or North Carolina. The top 3 locations that I regularly recommend clients purchase a short term rental property in are Virginia Beach, Norfolk, and the Outer Banks (OBX). But before you buy just any home, there are a few things to keep in mind. The majority of Virginia Beach is not approved for short term rentals. They’re only allowed within the Resort area. However, this area is extremely sought after from May to September and will bring in lots of cash flow during those months. Norfolk also has strict location rules but is extremely lively from June to September. OBX on the other hand, was created to be vacationed in. The island has no real limitations for short term rental properties unless your condo association has specific rules.
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